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Unfiltered With Brij Thankey

Spotting the Problems Others Miss: 5 Lessons From a Researcher Who Built a Career on It

Dr Yasmin Garcia-Sterling and Brij Thankey at the studio

Most problems don’t announce themselves. They sit quietly in places people have already learned to work around: a missing bench, an unmarked boundary, a corridor nobody thought to shorten. By the time something is officially “a problem”, someone has usually been living inside it for years.    Spotting the problems others miss is a discipline […]

Deals You Should Walk Away From: What Bad Deals Actually Teach You

the cost of picking the deals you should walk away from

Most founders have at least one deal they should have walked away from. A deal that did not feel right during the negotiation, that they persuaded themselves into, that turned out to be exactly as complicated as their instinct said it would be. The details vary. The pattern of deals you should walk away from […]

Founder vs CEO: The Transition Nobody Prepares You For But Actually Matters

a good reflection helps the founder vs CEO transition much easier

The founder vs CEO transition is one of the least discussed inflexion points in business and one of the most consequential. When you start a business, you are the business. You sell it, deliver it, manage it, and make every decision about it. It becomes more than a role and becomes a state of being. […]

Trust as a Commercial Strategy: Why It’s Your Strongest Competitive Advantage

trust as a commercial strategy and why it is your strongest competitive advantage

Most businesses claim to value trust. It usually sits alongside integrity, excellence, and customer focus in the list of things the organisation believes in. But trust as a commercial strategy, in operational specificity, is built into decisions and behaviour rather than listed on a values poster, this is something far fewer businesses actually practise.   […]

AI in Operations: What’s Actually Useful Versus What Just Sounds Impressive

The gap between what AI in operation is being sold as and what it is actually doing inside most businesses is significant. The pitch involves transformation at scale, automation of complex decisions, and competitive advantage that compounds over time.   The reality, for most operators who are being honest, involves a handful of genuinely useful […]

Startup Leadership Lessons: 5 Things Every Founder Should Learn the Hard Way

Startup leadership lessons are essential to build a business that matters

Everyone wants to build a successful business, but few of them stop to ask whether they are building one that actually matters or spend years getting adequate startup leadership lessons.    Revenue and growth dominate most conversations around entrepreneurship, yet the businesses that endure are rarely built on numbers alone. They are built on conviction, […]

From the Founder’s Trap to Freedom with Jason Green, Certified EOS Implementer

Jason Green, certified EOS implementer, and Brij Thankey on the second episode of the Unfiltered with Brij podcast

By most measures, Jason Green had made it. Multiple businesses built. Multiple exits. His latest company is growing steadily, and turnover is climbing, with a team around him doing the work. From the outside, it looked exactly like the kind of entrepreneurial success people spend years chasing, but inside was a different story entirely.   […]